What is a pay per click campaign?
Pay Per Click campaigns are exactly what they sound like……You only pay when visitors click on a link that directs to your website. The more you agree to pay per click (or bid) for a specific keyword and the more effective your ad, the higher your site will rank in the paid search results. These Ads will only appear for keywords or terms that match those which relate to your products or services and most importantly those that you choose. A Pay Per Click campaign is a great way of getting your site listed at the top of search engines immediately. CPC marketing will drive highly qualified leads to your web site over a short period of time.
Why Huge Medium
Our pay per click advertising strategy that is based on service, industry knowledge, hard earned expertise and advice that comes from successfully managing PPC campaigns for many many years. The principals of HugeMedium are Google AdWords Qualified having passed a comprehensive test demonstrating our skill set in managing client campaigns.
HugeMedium manages the entire process for you. We work with you to create a preliminary set of keywords to target with your pay per click campaign, and then we continuously introduce additional keywords and testing for effectiveness in driving qualified traffic to your site.
The principals of HugeMedium all have client side experience and have all had very bad experiences with typical SEM agencies. It is our primary objective to provide you with the level of service and results that we could not find anywhere else. Our comprehensive campaign planning, keyword and Ad testing combined with our thorough review of site analytics, will ensure the most successful campaign possible.
The primary goal for HugeMedium will be to maximize a higher ROI {Return on Investment} for all of your Pay Per Click campaigns.
This primary goal will be achieved through: continuous keyword and ad copy creation, expansion and optimization. We aim to increasing the quality of your leads while at the same time increasing the traffic volume and ultimately increase the gross revenue of your site through your Pay Per Click Marketing campaigns!
The Huge Medium CPC Management Platform will include:
Keyword Research, Expansion and Selection: If you have an current pay per click campaign or not, we provide comprehensive keyword research to ensure your campaigns are leveraging the most effective keywords.
- PPC Account Settings & Bid Management: We will maintain and monitor the myriad CPC settings such as daily budget, match type, geo-targeting…………..to make sure you achieve your financial goals.
- Landing Page Considerations: We determine the optimal “Landing Page” and will provide suggestions and advice to maximize site conversions.
- Creative Creation: We are continuously introducing fresh creative and testing the new campaigns to ensure your account is always maximizing its true potential.
- Ad Submission: We will Create and submit the newly developed keywords and relevant creative to the Search Engines for immediate incorporation to the Search Engine Result Pages.
- Campaign Tracking: We will guide your team in implement the proper tracking code so we can leverage the proper business intelligence and analytics.
- Creative Development: We will work with you to draft unique creative Ads to maximize click-thru and ultimately conversion rates.
- Monthly Analysis: We provide a regular analysis of campaign performance, including keyword costs, performance and account improvement.
- Establishing website goals
